Yammer is a powerful enterprise social networking platform that revolutionises communication and collaboration within organisations. Acquired by Microsoft in 2012, Yammer is designed to enhance employee engagement, break down silos, and foster a culture of knowledge sharing and collaboration. In this article, we will delve into the features, benefits, and implementation of Yammer, and explore how it can transform the way teams and departments work together.
Features of Yammer:
- Activity Feed: The heart of Yammer, the activity feed displays real-time updates, enabling users to share information, ask questions, and engage in conversations with colleagues across the organisation.
- Groups and Communities: Yammer allows users to create public or private groups and communities based on teams, projects, or common interests, facilitating focused discussions and collaboration.
- File Sharing and Collaboration: Users can easily upload, share, and collaborate on documents, presentations, and files within Yammer, ensuring seamless teamwork and version control.
- Polls and Surveys: Yammer offers built-in polling and survey features, enabling organisations to gather feedback, make data-driven decisions, and engage employees in decision-making processes.
- Integration with Microsoft 365: Yammer integrates seamlessly with other Microsoft 365 applications, such as SharePoint, Teams, and Outlook, enhancing productivity and providing a unified digital workplace experience.
Benefits of Yammer:
- Enhanced Collaboration: Yammer breaks down communication barriers, allowing employees to connect, collaborate, and share knowledge across departments, hierarchies, and geographical locations.
- Knowledge Sharing and Learning: By fostering a culture of open communication, Yammer encourages employees to share expertise, best practices, and valuable insights, promoting continuous learning and innovation.
- Employee Engagement and Recognition: Yammer facilitates employee engagement by providing a platform for recognition, appreciation, and celebration of achievements, fostering a positive work environment.
- Organisational Alignment: Yammer serves as a communication channel for disseminating company-wide announcements, updates, and strategic initiatives, ensuring alignment and transparency across the organisation.
- Increased Productivity: With its intuitive interface and integration with Microsoft 365 tools, Yammer streamlines communication, reduces email overload, and improves overall productivity.
- Planning and Strategy: Successful implementation of Yammer starts with defining clear objectives, identifying key stakeholders, and developing a roadmap for adoption and usage.
- Communication and Training: Effective change management involves communicating the benefits of Yammer to employees, providing comprehensive training resources, and addressing any concerns or resistance.
- Community Management: Establishing a dedicated team to manage Yammer communities, encourage participation, moderate discussions, and provide guidance ensures the platform’s success.
- Measuring Success: Regularly tracking usage metrics, engagement levels, and feedback helps organisations gauge the impact of Yammer, make necessary improvements, and refine their collaboration strategies.
Yammer is a powerful tool that enables organisations to transform their internal communication and collaboration. By fostering open dialogue, breaking down silos, and promoting knowledge sharing, Yammer empowers employees, enhances productivity, and drives innovation. By implementing Yammer effectively and incorporating it into the organisational culture, businesses can unlock the full potential of their workforce and thrive in today’s dynamic and interconnected world.